Training : FUJITSU United States

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Name: 11i Marketing Fundamentals
Course Code: OR17039
Duration: 4

Scheduled Dates for OR17039

This course is built around business flows to provide maximum relevance to the activities of implementers and users of the Oracle Marketing application. Scenarios and solutions used demonstrate typical marketing situations. Implementation and set up information is provided as needed to complete the flows. The course also provides insight into how Oracle Marketing integrates with other E-Business Suite applications to provide a complete marketing solution.

Target Audience
Functional Implementer

Key Topics

Overview of Oracle Marketing

Programs as a Marketing Planning Object

Campaigns as Marketing Planning Objects

Campaign Execution

Creating Campaign Schedules

Executing Web Marketing

Implementing Prerequisite Marketing Components

Setting Up Common Marketing Components

Setting Up Products for Marketing Use

Managing Audiences

Implementing Home Page Bins, Reports, and Charts

Objectives

Describe the main features and functions of Oracle Marketing, and identify where it fits within the E-Business Suite of Products

Create and use programs as a marketing planning tool

Create and associate campaigns with programs for metrics rollup and reporting purposes

Use the Campaign Workbench tools to perform pre-campaign analysis

Create a Sales campaign to generate leads for Sales follow up

Execute an e-mail campaign schedule to run a survey to collect information on usage and satisfaction rates of new customers

Run a print campaign schedule to follow up with responders to the survey

Use the data mining functionality to create an optimal list for a telemarketing campaign schedule based on customers' propensity to purchase a product

Place a Web Ad on iStore

Use Oracle Personalization to create a web dynamic recommendation

Plan and execute a marketing event, and register participants for it

Identify the prerequisite mandatory and conditional dependencies for Oracle Marketing

Set up and administer common marketing components

Set up products and product relationships for marketing use

Use the Audience Workbench to set up and administer marketing audience

Implement the Home page for Marketing Intelligence, personalize and use the Home page bins, reports, and charts

Required Skills/Experience